Market Research

Explore FOLIO's Market Research Reports

Dual-signal studies powered by Perceived Consensus × Personal Preference

CPA Campaign Platform Study

What makes users stay, pay, and trust CPA reward platforms? 100 polls across offer design, payout structures, trust signals, and retention drivers.

9,331 Total Votes·24 PC≠PP Divergences·6 Format Types

100 Polls · 2,005 Participants

Crypto Airdrops & Tokenomics Study

How do crypto participants evaluate airdrops, token launches, and tokenomics design? 100 polls spanning trust, UX friction, vesting, anti-Sybil fairness, and behavioral preferences.

11,770 Total Votes·12 PC≠PP Divergences·6 Format Types

100 Polls · 1,945 Participants

Payments & Remittances Study

How do consumers perceive and evaluate mobile payments, transfers, and remittance experiences? 100 polls spanning trust, fee transparency, support, onboarding, and cross-border preferences.

12,072 Total Votes·7 PC≠PP Divergences·7 Format Types

100 Polls · 2,841 Participants

Crypto Exchange Onboarding & Support Study

How do users perceive and evaluate exchange onboarding, verification, security, and customer support experiences? 100 polls spanning trust signals, support models, and communication approaches.

14,877 Total Votes·19 PC≠PP Divergences·7 Format Types

3 Polls · 103 Participants

Hard Rock Bet Ad Creative Comparative

Which ad wins on attention, clarity, and click intent? 4 Hard Rock Bet advertising creatives evaluated across three dimensions to identify which format and offer structure performs best.

207 Total Votes·2 PC≠PP Divergences·4 Ads Tested